From the Gregor Desk

The pharmaceutical industry operates on razor-thin margins and tight regulatory requirements, yet one silent, persistent cost continues to erode profitability: product expiry . This is more than just a supply chain headache; it's a critical commercial failure that speaks to a profound disconnect between market demand and operational planning. In a data-rich era, high expiry rates are no longer an acceptable cost of doing business—they are a direct indicator that your commerci

For the Commercial Excellence  team, the field force is your most valuable asset and your largest variable cost. Historically, sales force deployment has been an exercise in estimation, relying heavily on legacy hierarchies and historical sales rather than true future potential. In today’s hyper-competitive and data-rich healthcare environment—where Organized Trade dictates fulfillment and micro-market dynamics change monthly—this approach is no longer sustainable. It is a fu

The landscape of healthcare commerce has fundamentally shifted. For years, the core mission of Commercial Excellence  was centered on Demand Generation —driving the prescription through effective engagement with Healthcare Professionals (HCPs). Today, the rapid ascent of Organized Trade (OT) , including major pharmacy chains and e-commerce platforms like MedPlus, has introduced a far more complex challenge: the imperative of precise Demand Fulfillment . Success is no longer g

The phone call comes at 7 AM on a Tuesday. Your largest manufacturing facility in India has just been hit by unexpected flooding....

The pharmaceutical industry stands at a pivotal moment. With AI spending projected to reach $16.49 billion by 2034, we're witnessing...

What Gregor Analytics Offers: A Clearer Path to Healthcare Decision-Making

Artificial Intelligence (AI) has become one of the most talked-about developments in healthcare and pharmaceutical analytics . It...

In today’s healthcare and pharmaceutical landscape, data is everywhere. Every click, every visit, every transaction leaves a trail. But...